I am addicted to Vaseline.

I am totally amused by the way my brother looks at things. His glasses are so analytical; ‘everything has a logical explanation behind it’...Why is the right striker in football paid higher than the one on the left? Why are female models paid higher than the male? Why is cost a good indication of things? Why does the market act in a manner that it does? EVERYTHING has a logical explanation; I am beginning to understand it. It is one of the boons of having a psycho genius for a brother.

I saw the advertisement of TATA TISKON STEEL on my way back home the other day; the concept was simple- they used comparison. 90 percent of the ad area was covered by the image of a pretty girl; introducing her, and adding below that being a fitness freak, her ‘weak point’ is fried food. Then, in a small strip of space left over at the bottom right corner, there was an image of a steel rod, announcing that this did not have any ‘weak point’. See now, I understand the idea, but it is not that effective, somehow. It feels like it was a good try at an ad; something that missed the cross hair. Wonder how differently they could have presented the same idea.

The whole world seems to want to lose weight. I, for one, don’t understand how ‘not eating’ is an option for our bodies. Personally, I cannot seem to get around it. I am addicted to food; for me, ‘not eating’ is not an option that works. Because I can’t not eat. Just can’t.